The San Francisco Public Utilities Commission surprise-attacked the city with a new plan to"increase water and sewer rates for both residential and commercial customers at its meeting Tuesday," according to reports. The reason? Seismic upgrades. Apparently it will cost the city of San Francisco $4.4 billion to make sure your poop, pee, and drinking water don't mix when the big one hits. So expect a 13% increase in your bill after July. Also, it is SFist's official stance that you do not reduce your time in the shower to save water. Instead, here are 100 99 other ways to conserve.